Innovations in technology have allowed people from all walks of life to pursue their goal of making it in the business world. However, this same opportunity to establish an online presence has also fostered the spread of malware and hacking. Business leaders should take the time to understand how to prevent these issues and why online security can be so important.
Prevent the Spread of Malware
Malware has been a very real threat to company websites over the past few years. Although these types of attacks have become less common, it does not mean the hackers have given up trying. Malware is essentially a program that is built for malicious purposes, most often to affect and disrupt a company website. The attacks range from distorting your site's image to directly infecting your ads. The best way to prevent this type of attack is to close off vulnerabilities in your website. This could include removing any extra plugins that you don't need and having routine audits of your website where you install patches and update security software.
Build Trust With Customers
Over the past few years, large companies such as Target and Marriott have been the victims of hacking to steal customer information. If it weren't for their size and long-standing reputations, these two companies could have easily gone out of business due to customer mistrust. Eighty-eight percent of online consumers are less likely to return to a website after a bad user experience. For an up and coming e-commerce company, a hacking issue is a very serious situation that can cost your new base to distrust your business completely.
Protect Your Valuable Data
One of the most important and valuable assets that a company will obtain over the course of their lifetime is data. Data or big data, as some call it, includes the collection of customer information. This does not have to include any of their financial records and mainly focuses on telephone numbers, emails and sometimes home addresses. These are especially important to a company as they are used to reach out for sales and advertisements. Losing this due to a hacker deleting or exposing it to the world can have devastating consequences for your overall growth.
Online business has taken off over the past few years. Its ease of use and affordability have created countless entrepreneurs over the years, but it does not come without its dangers. Hacking is a serious problem that is being addressed by federal authorities, but in the meantime, business owners must continue to stay on high alert and be proactive about protecting their websites.
Justus Daniel Eapen is a policy level Organizational Transformation Consultant with over 25 years experience in Banking & Government.